The poster “Russian Bear” was born out of an association that came to my mind at the end of February. Let’s take a look at the flag of Ukraine. It looks like a yellow-blue Lego brick, and anyone who has stepped on such a brick knows that it is quite a tough guy. It’s, like, indestructible, and even though it’s tiny, stepping on it barefoot can hurt quite a bit. As tough as Ukraine! So I started playing around with the idea of a big foot — first of a werewolf, then of the Godzilla, which slowly turned into a bear, and the red colour emphasized its Russian origin. This is how the “Russian Bear” poster came into being, becoming an Internet phenomenon over time, shared across Twitter and Reddit tens of thousands of times. It was covered all over Europe, it became part of the permanent collection of the Museum für Kunst und Gewerbe Hamburg, not to mention being featured in many posts and articles online about the best creative efforts relating to the war in Ukraine.